The Search
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Drawing on more than 350 interviews with industry executives, the author explores how search technology works, the power of targeted advertising as a business model, and its cultural impact.
Specificaties
- Aantal pagina's
- 288
- Gewicht (g)
- 596
- Ondertitel
- How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
- Uitgever
- Nicholas Brealey Publishing
- Uitvoering
- Hardcover
- ISBN
- 9781857883619
Artikelnummer: 9781857883619