Made To Stick
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A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.
Spezifikationen
- Aantal pagina's
- 336
- Auteur
- Dan Heath
- Ondertitel
- Why Some Ideas Survive and Others Die
- Taal
- en
- Uitgever
- Random House LCC US
- Uitvoering
- Hardcover
- Verschijningsjaar
- 2007
- Vertaler
- Niet van toepassing
- ISBN
- 9781400064281
Artikelnummer: 9781400064281