Principles of Marketing
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Delivering a practical and managerial approach to the subject, this book provides an introduction to marketing principles. It contains examples and applications which explain the major decisions marketing managers face. It also features marketing insights and concluding concept cases that reflect the growing influence of e-commerce.
Caractéristiques
- Aantal pagina's
- 992
- Auteur
- Philip Kotler, Gary Armstrong, Nigel Piercy, Lloyd C. Harris, Lloyd Harris
- Taal
- en
- Uitgever
- Pearson Education (Us)
- Uitvoering
- Paperback
- Vertaler
- Philip Kotler
- ISBN
- 9780273684565
Référence: 9780273684565